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Project Management: Scrum method of application for marketing projects
Journal: Business Education in the Knowledge Economy (Vol.3, No. 3)Publication Date: 2017-11-01
Authors : Zarubina Anastasiia;
Page : 48-50
Keywords : project management; Scrum; marketing; marketing projects;
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Abstract
This article study the Scrum method is an example of marketing projects. Author highlighted basic concepts of the method, demonstrated a practical example and presented the results of the application of Scrum method.
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Last modified: 2017-11-12 23:56:58