IMPLEMENTATION OF SMAC IN INDIAN SMES: CHALLENGES AND OPPORTUNITIES

ABSTRACT Global competition has enabledSmall-and medium-sized enterprises (SMEs) to think beyond the traditional methodology. Nowadays, Indian SMEs are facing competition from various organisations within the country as well as from organisations from other developing countries. SMEs have a crucial role to play because of their potential contributions to economic development. It is a well-known fact thatinformation technology plays a vital role in increasing the profitability of the organisation. Competition has made SMEs to adopt current available technology. SMAC is the integration of social, mobile, analytic and cloud technologies implemented in latest business models to provide services and deliver products in a customized and contextual manner to the consumers with optimization in cost and convenience. Becoming an inherent part in large organisations, SMAC (Social, Mobile, Analytics and Cloud) enables SMEs to grow revenues by creating new customers and achieving operational effectiveness, efficiency and positive customer experience.This paper will focus on the challenges and opportunities for implementation of SMAC by SMEs for maximizing benefits by taking quick decision. Keywords: SMAC, Small and medium enterprises, India, Challenges.