CURRENT IMAGE OF CHINA

The general assumption about the perception of a nation is any attribute that can associate with a country, which affects nation's identity, image and reputation. The only problem is that there are no clear definitions what it is or what attributes actually make up of it. Therefore, it is difficult to find an adequate theory and model that would reflect comprehensiveness of this subject. Hence, due to the lack of awareness on the subject, it raises many questions such as what is national image. What parts of the nation is being branded? Is it possible to branding a nation? What are the tools and measurements needed for national image? Does a nation actually need branding? What effect of branding has on a nation? etc. In order to achieve our purposes, the research used brand China as an example; research intended to explore the current perceived image of China and to identify the “gap” between its image and its reality. With this advanced research on the subject, we can possess better methods and understanding, and it could be beneficial for countries in their future development.