EMOTIVE SPACE OF PUBLICISTIC TEXT (ON THE EXAMPLE OF JAPANESE WOMEN’S MAGAZINES)

This article dedicated to the ways of creating emotive space of Japanese women's magazines. We de- tected the main function of publicistic text and considered the way how this function is realized. Also, we con- sidered the creating of Japanese publicistic text from the two aspects – graphic and language. The graphic aspect consists of orthographic and calligraphic stylistics. The language aspect is created with the help of word- formative, syntactic and lexical means. We investigated these aspects relying on the features of the Japanese language, and found out how using of special phrases, words or even pictures can help readers to feel certain emotions. We made this research using Japanese magazines such as "Ar" and "CanCam"