PENENTUAN NEGARA PRIORITAS PENGEMBANGAN ATDAG DAN ITPC MELALUI METODE ANALITYCAL HIERARCHY PROCESS

This study aims to develop the main criteria to determine priority countries for new Trade Attaché/ITPC Representatives and to identify priority countries for further development of the Trade Attaché/ITPC Representatives.This study employs an Analytical Hierarchy Process (AHP) methodology. The secondary data were collected from the BPS, Fragile States Index, UN COMTRADE, World Bank and CEPII. The primary data were collected from qualitative research using Focus Group Discussion (FGD) with the stakeholders in Jakarta and Yogyakarta. The results showed that the main criteria for choosing countries for establishing Atdag and ITPC in sequence were country risk, commercial infrastructure, market growth, trade complementary index, market intensity, trade openness, and trade cooperation. The presence of Trade Attaché/ITPC Representative in many countries has an important role in increasing Indonesia's export. However, further efforts are required to strengthen their roles, particularly in 16 countries. This study recommends to establish trade attaché and or ITPC in three potential countries: Myanmar, Sweden and Austria.