The Innovation of Basa Sardine Sticks to Optimize Social Economic on Puger Society

Puger is one of the sub-districts in Jember, Indonesia, which is famous for its beaches and rich of seafood-based products. One of its common products is Sardine. Basa Sardine Sticks is an innovative product which takes the advantages of Sardine. The purpose of food innovations is to develop the economic values of Sardine and also increase Puger society's incomes. The results of present study showed that the Basa Sardine Sticks possessed high effectiveness. This was indicated by the results of descriptive statistical analysis involving 100 respondents. The food innovation related to stickswas expected to be developed and improved for maintaining the product quality and contribute to the economy of Puger society.