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THE PRICING FOR SAME-DAY ARRIVAL GUESTS IN THE HOTEL INDUSTRY

Journal: International Journal of Business and Applied Social Science(IJBASS) (Vol.4, No. 1)

Publication Date:

Authors : ; ; ;

Page : 1-18

Keywords : Revenue Management; Room Pricing; Same-day Arrival Guest; Reservation Channels; Pricing Decision Maker;

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Abstract

The objective of this study was to recognize the impact on pricing dynamics that elements such as reservation channels, price decision makers, and pricing for same-day and very late (after 11 PM) same-day arrival guests. The data was collected via a random sample from a list of 3,000 hotels provided by Smith Travel Research, with 283 responses being analyzed. Though this is an exploratory study, it fills a need in the hospitality literature for empirical research, as it reveals hotels' pricing patterns for same-day arrival guests. This study enables managers and scholars to form a better understanding of hotels' actual pricing for same-day arrival guests. Researchers can thus have a starting point for developing models that can empirically demonstrate what pricing strategies are effective for same-day arrival guests.

Last modified: 2018-01-26 18:32:30