INNOVATIVE MANA GEMENTS THEORETICAL APPAROACHES OF ORGANIZATION

Innovation represents the process of the innovation, as a concrete result of scientific studies. In order to change object management, and to get scientific technical, economic and social ef fects. The developed innovation in modern sociology, supports its structure transforms. In modern sociology there are two main approaches to the study of innovation: organizationally oriented and individually oriented. Innovative activity represents multi-process of strategic marketing, manufacturing, organizational technical training, manufacture and appearance of innovation, their introduction and distribution in other spheres. Innovative activity – is independent face of activity, which is characterized by specific features. The introduction of innovation represents a result of innovative process, which implements the transformation of scientific knowledge in innovation. The main difference between the innovation process from innovative activity, is expressed to ending manda - tory innovation. So, to get the results, which is suitable for practical implementation.