RIVIEW OF OPPORTUNITIES OF INTERNET ADVERITSING IN GEORGIAN MARKETING SPACE

Internet advertising is not merely an effective but also one of the major components for achieving marketing goals on modern markets. Nevertheless, due to various reasons, Georgian companies still do not fully utilize resources and potential of internet advertising, unlike European and American companies. The dynamics of implementation of internet advertising by Georgian companies is gradually rising. However, there is still a big gap to be filled that can greatly change approaches to promotion of products and services. Especially, taking into consideration the fact that marketing is ever changing realm with novelties emerging on a regular basis. Thus, companies that will manage to adapt their activities to new environment, will gain a significant competitive advantage. The paper aims to review opportunities of internet advertising in Georgian marketing space and analyze its future prospects.