Health Tourism between Kazakhstan and Turkey: Outlook on Health Sectors and Potentials

This study comparatively analyzes the two rising members of the Turkish world, Kazakhstan and Turkey, in terms of the health statuses of its citizens and health sectors. It unfolds the general health structure of both countries with a comparative perspective and sets out the potential in the health tourism from Kazakhstan to Turkey using economic method. The study projects the number of health tourists who can come to Turkey from Kazakhstan and the income that can be obtained from this tourism under different scenarios. Every year, according to Turkstat, Turkey accommodates 3.2%, of the Kazakhstan health tourism market departing from Kazakhstan, which grows, in terms of World Health Organization, on average 12% yearly. The original finding of the study is the calculation by utilizing the S growth method that how much additional income and added value can be created in the case of Turkey raising its share in Kazakhstan health tourism market. Health tourism is one of the priority areas for the Turkish economy and is developing rapidly. It is estimated that this priority area will be able to contribute close to $ 3 billion to direct income and $ 6 billion to GSHY by 2030, with an exponential growth that can be initiated by effective promotional and marketing activities for the Kazakhstan market.