KETERKAITAN MODAL SOSIAL DENGAN STRATEGI KELANGSUNGAN USAHA PEDAGANG SEKTOR INFORMAL DI KAWASAN WADUK MULUR: STUDI KASUS PADA PEDAGANG SEKTOR INFORMAL DI KAWASAN WADUK MULUR KELURAHAN MULUR KECAMATAN BENDOSARI KABUPATEN SUKOHARJO

In this paper, the author explain about “The Relationship Between Social Capital Merchant Sector Strategy Going Concern Informal in the Reservoir Creep (Case Studies On Social Capital Linkage Business Continuity Strategy Against Informal Sector Traders in the Area Mulur Reservoir Mulur Village District Bendosari Sukoharjo)”, this aims of this research are to know : 1)social capital informal sector traders Mulur Reservoir region, 2)business continuity strategy informal sector traders elongation Reservoir region, and 3)the influence of social capital relationships with business continuity strategies in the informal sector traders Mulur Reservoir region. The result of this research showed that informal sector traders Mulur Reservoir region have social capital that is built in association network RT / RW, study groups, Market Traders Association, and the life cycle (help-help), there is a relationship based on mutual trust (trust), the network is then woke collaborations, help each other, and obtained many mutual benefit, in which there is sustained by norms of formality, respect, honor, mutual. And will always be colored by the values of obedience, honesty, achievement, individualistic and help. Social capital linkages with business continuity lies in the elements which are built into the social capital and cooperation were forged informal sector traders in business continuity activities, where the elements of the business continuity coloring. With the continuity of capital, human resources, production and marketing of social relationships tend to be colored by their participation in the activities of the network, in exchange activities goodness (reciprocity) in the life cycle, which has mutual norm in every social relationship.