COMPARATIVE ANALYSIS OF TECHNOLOGY PUSH STRATEGIES INFLUENCING SUSTAINABLE DEVELOPMENT IN MANUFACTURING INDUSTRIES USING TOPSIS AND VIKOR TECHNIQUE

The objective of study is to analyze the significance of various Technology Push (TP) strategies affecting sustainable development in Indian manufacturing organizations. An extensive survey of 92 companies has been executed for the present context. The study examines the use of Multiple-Attribute Decision Making (MADM) and Multi-Criteria Decision Making (MCDM) method for evaluation of substantial TP strategies. For the purpose, a comparative analysis of various TP strategies using Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) and VlseKriterijuska Optimizacija I Komoromisno Resenje (VIKOR) technique has been executed in the study. The outcomes of empirical calculations signify that the proposed techniques are appropriate to analyze the significance of TP strategies. The comparison of results exhibit that ranking of TP strategies evaluated using VIKOR technique is similar to the ranks obtained by TOPSIS. The focus of the paper is on the distinguishable contributions made by TP strategies like, innovative capability, research and development, corporate strategy and export orientation, for realization of sustainable development in manufacturing industries. It has been acknowledged in the investigation that manufacturing enterprises need to work more actively on managing certain TP strategies.