OFFICIAL WEBSITE OF THE SOCIAL SERVICE ORGANIZATION AS A TOOL OF EFFECTIVE MANAGEMENT

The article describes the importance of informational support in the activity of social service organization The structure of a public information resource (the official site of the organization) which is the effective tool for improvement of quality of work of establishment in general of formation of public activity, education of the responsible client interested in improvement of quality of providing social services is described on the example of the Budgetary Institution of Khanty-Mansi Autonomous Okrug – Yugra “Care center for children deprived of parental support “Aistenok”. The principles of the solution of the following tasks facing establishment by means of work of the official site are in detail described: ensuring information openness of establishment, improvement of quality and availability of social services to the population, improvement of consumers knowledge about the quality of work of the organizations rendering social services, stimulation of quality work improvement of institution staff.