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Gender diversity and organizational performance: a study of IT industries in Bangalore

Journal: Innovative marketing (Vol.13, No. 3)

Publication Date:

Authors : ; ; ;

Page : 33-41

Keywords : diversity practices; diversity programs; gender diversity; gender identity; IT industry; obstacles; organizational performance;

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Humans are considered to be different from each other with their acumen and intelligence. The working condition in IT sector has changed over the past few decades. There has been a drastic increase in the number of female employees towards the development of IT sector over the past few years. Gender diversity is creating a wide range of awareness and helps understand the importance of gender identity. IT industry which is a dominant industry in India has reckoned gender diversity as a major tool to ensure it stands on criteria of being competent and innovative in the ever changing dynamic business environment. The main objective of this paper is to analyze the relationship between acceptance of gender diversity among the employees, diversity practices and programs adopted by the IT industries and barriers to the same.

Last modified: 2018-03-20 20:37:53