FACEBOOK AS A BEST TOOL OF PROMOTIONAL ACTIVITIES OF ORGANIZATIONS

As the latest communication tools are developed, it is become very easy to communicate with any one, anytime without the time and distance limitations. This is only possible from the invention of internet and mobile technology. Later it extended to the Social Network. Now Social Networks are the wide networks in the networking world, which are majorly used for the purpose of sharing thoughts, experience, images, videos, sounds etc. When maximum people are attracted by these networks, the concept of advertising entered these networks and reaching its expected targets. Hence, it has become a popular tool for advertising. For the organizations these tools are the best way to promote their goods and services. Presently 80% organizations are happy with these online advertisements and reaching the expected objectives.