Building Social Business

This article analyses the conceptual aspects of entrepreneurship, cites the characteristics of an entrepreneur, the relevance of being administrator and entrepreneur, and the importance of Learning process, uniting the theory, practice and innovation in the development of business plans, preparing them and developing the entrepreneurial spirit. On a competitive landscape, the way the companies have been building has gone through changes. Organizations that have their origins in creativity have ease of adapting to the market. With that, the creative economy innovated in the way of presenting the business, building models that aid in quality of products and services. This research aims to show how to apply the tool Business Model Canvas, proposed with Osterwalder and Pigneur, (2010) to describe and visualize in a simple way the operation of an automotive company. The approach is classified as qualitative and exploratory, descriptive because it gave from technical visits, interviews and data collection. In conclusion, it was noticed that in addition to the results contribute to the theoretical framework, the development of this model was crucial to leveling the conformity of products and services offered by the company, whereas your capacity and contributing to their strategies.