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Transformation of the enterprises’ marketing activity in the context of digital economy

Journal: Vestnik of Institute of Economic Research (Vol.8, No. 4)

Publication Date:

Authors : ; ;

Page : 70-77

Keywords : digital economy; organizational marketing;

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Digital economy is a new concept and phenomenon in modern economic science and management practice. The formation and development of the digital economy led to the transformation of the enterprise marketing complex, forcing it to adapt to the changed conditions of the external environment. The article describes the most significant changes in the enterprise marketing and their consequences for business entities in the sphere of material production.

Last modified: 2018-04-02 16:51:49