INVESTIGATING MUSLIM CONSUMER BEHAVIOR IN PURCHASING HABBAT AL SAUDA (NIGELLA SATIVA)

The recognition of World Health Organizations (WHO) on self-medication prior to the medical treatment has implications for the proliferation of pharmacies, health stores, signaling many medicines for health, as well as pointing out that people are increasingly concerned about health. Indonesian society is familiar with traditional medicine case of herbs, having lived for generations as an intellectual property rights of local communities (Mead, 1996), serving to maintain health and treat diseases that famous all over Indonesia ( Torri, 2013). Shaharudin et al. (2011), Andriyansah & Aryanto (2017), Andriyansah & Zahra, (2017). revealed that consumers are looking for a variety of information just to increase their understanding. Saleem et al. (2015) state that the perception and consumer satisfaction are two variables that significantly affect consumer purchase interest. Aqsa and Kartini (2015) reveal that perception of quality has an influence on purchasing interest.