THE IMPACT OF ADVANCED INTERNET TECHNOLOGY IN E-BUSINESS OPERATIONS IN RAILWAY TRAFFIC

With the rapid development of the Internet, there is a great application of various models of business in transport organizations. The railroad as a leader in mass transportation of passengers and goods occupies a significant place in the development of the Republic of Serbia. The expansive development of information and communication technologies (ICT) brings news in the business of transport organizations and railways. The development of the digital economy is conditioned by the commercialization of the Internet at the beginning of the nineties. Then new business opportunities arise, of which the most important are: electronic trading in the global market, networking and integration with business partners, development of new business models, etc. In 2000, political developments in the world and the economic crisis motivated and animated business organizations to find new ways of trade. The foundation encompassed ICT innovation. The application of new models and technologies has affected the reduction in operating costs. The application of mobile technologies has enabled business anywhere and at any time. For the sake of quick informing and collective consumption, social networking is taking place. The main goal of the paper is to show the impact of new business models through Internet technologies in e-commerce to employees in the railway assembly. Railway employees need to privatize a new business model in comparison to the current traditional business models. Traditional business models provide a transport service in direct communication between service users and railway employees as bidders. The new model of electronic commerce includes the purchase of a ticket via mobile applications.