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Shopping Behavior Analysis of International Students in U.S. Colleges
Journal: International Journal of Business Management & Research (IJBMR) (Vol.8, No. 1)Publication Date: 2018-02-28
Authors : Libo Tang Aning Tan Zhiyue Tan; Paul D. Berger;
Page : 63-72
Keywords : Utilitarian Hopping Behavior; Hedonic Shopping Behavior; Study Time; International Students & Stepwise Regression;
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Abstract
We analyze the relationship between study time and shopping behavior of international students enrolled at colleges in the United States (U.S.). We distinguish between Utilitarian and Hedonic shopping and use stepwise and other regression analysis to reach our conclusions. We also include gender, age, and other variables in our analysis.
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Last modified: 2018-04-10 21:00:53