The Role of Quality Product in Sale Increase of Ulos at Boi Tulus Sianipar Weaving Fabric in Toba Samosir Regency

This research was conducted at one ULOS fabric (Boi Tulus Sianipar Weaving Fabric) in Toba Samosir Regency of North Sumatra, Indonesia. Every organization or company engages in product selling, creates strategies, or attempts aiming at increasing their sale or market. One of them which is discussed in this research is the implementation of quality product improvement in increasing product sale. The objective of this research is to investigate the effect or the role of quality product improvement in increasing its sale in Textile Fabric of Boi Tulus Sianipar in Toba Samosir regency. This research also concerns on unique product of one area compared with others. Based on the data gathered and data analysis, it is concluded that the improvement of quality product affects its sale.