HOW COMPANIES MAINTAIN THEIR WORKFORCE TO GAIN A SUSTAINABLE COMPETITIVE ADVANTAGE

The world is moving at a fast pace. We have shifted drastically from an economy based on manufacturing to one which is predominantly being ruled by services. Organizations are now being run by knowledge and meritocracy rather than depending upon only capital or unskilled labour. Competition is increasing at a gigantic form at the global market and in order to sustain in that, organizations must go for an effective and efficient deployment of human resource capital in order to achieve a competitive edge over the other companies (Schuler, Dowling & De Cieri, 1993). A lot of the researches made on the role of human resources in an organization have basically focused on management (Adler & Bartholomew, 1992a; Adler & Bartholomew, 1992b; Bass & Burger, 1979; Doz & Prahalad, 1988; Ratiu, 1983). It all depends how effectively the management of a particular company employs the managerial techniques across various cultures in order to shoot out the difficulties faced by the employees in adjusting both in the work environment as well as social set up.