A CROSS-SECTIONAL RESEARCH ON PICTORIAL AND TEXTUAL HEALTH WARNINGS IMPACT ON THE SMOKERS OF LAHORE AMONG THE POPULATION (IN QUITTING, REDUCING OR NO CHANGE IN SMOKING PATTERN) OF PRIVILEGED AND UNDER PRIVILEGED SOCIETIES IN LAHORE

Objective: The research was aimed at the measurement of the health warning impact reflected on the packs of cigarette on smokers in their act of smoking. Methods: Our research was cross-sectional and it was carried out in Lahore from February to June, 2016, we focused on the male smokers and distributed a self-administrated questionnaire to all the smokers selected through continence non-probability method of sampling without accounting the educational aspect and data was analyzed through SPSS-22. Results: We selected a total of 1500 smoker, warning was observed by 1330 smokers (88.7%); 730 smokers (54.8%) found the picture significant; 630 smokers (47.3%) made an effort to reduce smoking and 430 smokers (32.4%) made a real effort to quit smoking because of the picture and warning impact. In the group of smokers who tried to quit (430), 300 smokers (69.7%) were influenced by the picture. Conclusion: There is no significant and determinant impact of the warning and picture printed on the cigarette packs being sold in Pakistan in quitting and reducing of smoking. Keywords: Cross-Sectional Research, Pictorial, Textual Health Warnings, Smokers, Lahore, Privileged and Under Privileged Societies.