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Impact of effective online brand advertisements on consumer attitude

Journal: Multi-Knowledge Electronic Comprehensive Journal For Education And Science Publications (MECSJ) (Vol.2018, No. 4)

Publication Date:

Authors : ;

Page : 287-300

Keywords : online brand advertisements; consumer; social media; consumer behavior; business.;

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With the recent developments in technology, advancements have seen the incorporation of the internet into business enterprises as a marketing tool. This has been made prominent in the recent years, where social media has taken over global advertisements with both small and large companies channeling their efforts to have their products and services marketed to consumers through social media platforms. Analyzing all the factors at play, it has become of essence for growth oriented strategists to give laser focus to the attitudes, needs and feelings of consumers towards their online brand advertisements. In a nutshell, the argument revolves around the significant turnarounds that if harnessed in the operations can created a domino effect on consumer choice of brand. This paper looks at the impact of effective online brand advertisements on consumer attitudes, achieved in a detailed discussion sub-divided into sections that encompass the introduction, the strategies and theories in online marketing as well as predictors of consumer attitudes.

Last modified: 2018-06-05 20:20:59