Determining the Impact of TQM Principles on Strategic Performance

This research attempts to determine the impact of the principles of TQM on the strategic performance of the universities. This topic is of relatively important because TQM principles prioritize strategic performance indicators for the current research sample and its contribution to enhancing the University's viability, growth and competitiveness. Based on the above, a research model was developed to determine the nature of the relationship and the impact between TQM principles and strategic performance. The data was collected through a questionnaire distributed to 32 members of Cihan University Faculties. The data was analyzed by SPSS Software V.23. The result shows the university's interest in all the principles of TQM in terms of continuous improvement, decision-making based on information, commitment of senior management, and customer focus. There is a significant correlation between the principles of TQM and strategic performance. Also, there is a significant impact between the principles of TQM and strategic performance. So the main finding of this study is the need for colleges to measure performance indicators from time to time to identify the strengths and weaknesses that exist and to know its competitive position compared to similar colleges.