INTERRELATION OF PERSONAL VALUE SYSTEMS AND ETHICAL BEHAVIOUR OF HIGH-LEVEL HOTEL MANAGEMENT IN CROATIA

A successful high-level management is aware of the fact that, in competitive surroundings, business ethics enables growth and development, increases efficiency and productivity. In this sense, at the time when ethical behaviour is of paramount importance if one wants to retain an enterprise on the market, it has become essential to perceive the relationship between personal values of high-level management with ethical behaviour which is the purpose of this paper. The results of the research in this paper indicate the correlation between the personal value system and the ethical/unethical behaviour of hotel manager of large companies in Croatia.