EFFECTIVENESS OF MULTIMEDIA PACKAGES FOR ENHANCING ACHIEVEMENT IN COMMERCE AMONG XI STANDARD STUDENTS

The present day students are in a digital era of learning. During their course of study they acquire a wide range of information from various sources like Internet, books and journals. They came into contact with worldwide friends using Twitter, Face book and Google Groups etc. The researcher observed that the students face many problems on learning the subject; Commerce, especially advertising, because of its vague and critical nature. Majority of the content in the said subject are in advertising which develops unwanted boredom in the minds of the students. If it is taught with the help of software packages, the teacher can explain the learning more interesting and meaningful. The investigator intends to prepare a multimedia package using video lessons and animation covering the commerce subject and it's tested on the students of experimental group and compared with the control group whom were taught chalk and talk method. The study proved that the control and experimental post-test group students differ in their achievement of commerce. The students in the experimental group are better in their commerce achievement than the Control group.