RURAL TOURISM IN INDIA CHALLENGES AND OPPORTUNITIES

The paper analyze the role of rural tourism for the development of rural areas, The study analyzed how the different types of tourist product diversifications influence the development possibilities of studied rural areas in India. The government should sponsor private Sector to promote tourism in rural areas. For upgrading the rural tourism government requires to understand the rural location, demography, socio-culture, financial and political background of that area. How we can involve the rural citizens to improve their socio-economic condition. The objective of this paper is to present an update on rural tourism expansion & development in India. Rural tourism is rising in terms of number of visitors and the government of India should focus on it as an engine of growth.