EFFECT OF RELIANCE JIO ON DIGITAL INDIA

The IT ministry defines Digital India?s vision as follows: ?Digital infrastructure as a utility to every citizen, governance and services on demand, and empowerment of citizen.? Digital India is to empower common people using broadband by providing E-governance, education and health services to them even in isolated areas. The purpose of the study is to analyse the impact of Reliance JIO on digital India and how it revolutionized the Indian telecommunication market. The Supporting data were collected from various demographic regions of India by questionnaire survey and group interviews; for getting customer feedback on the loyalty and impact on competitive brands. Few demographic reasons are also linked with the user service preference. The Study also analyses the role of government combined with Reliance JIO, towards the digitization of India.