THE INSTITUTIONAL FRAMEWORK FOR THE ORGANIZATION OF THE STATE REGULATION MECHANISM FOR AUSTRIAN TOURISM INDUSTRY

The article deals with the organizational and legal basis of the state administration of the Austrian tourism industry. The peculiarities of providing the state policy for tourism industry development carried out at federal and land levels, are analyzed. The backgrounds and specificity of the state policy in tourism management are considered, efficiency of its implementation in the specified directions, namely: economic, marketing and financial, is analyzed. The main directions of key federal and state authorities and organizations` activities for the development of Austrian tourism are determined. It has been estimated that Austrian tourism industry` regulation system has a complex structure based on the cooperation of state institutions with social partners and public associations provided with state guarantees for the implementation of their activities within the legislative framework, as well as significant autonomy of the lands, that provides with the better orientation to the needs and problems of the tourism industry at the regional level and allows to take appropriate measures for their solution. The basic principles of the state regulation mechanism of Austrian tourist industry used for promotion of tourist activity and creation of favorable conditions for its development, provision of state guarantees on loans and subsidies, support of priority directions of tourism development within the state and abroad, promoting activity aimed at creating a positive and attractive image of the country on the international tourist market, protection of tourists` rights and support of tour operators, travel agents and their associations, are defined. The possibilities of using the positive experience of the state regulation of Austrian tourism industry for Ukraine and proposals for the development of the national tourism industry are formulated.