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INTERCONNECTION OF CORPORATE AND MARKETING STRATEGIES OF THE ENTERPRISE, THEIR ROLE IN THE ACTIVITIES OF THE ORGANIZATION
Journal: International Scientific Journal "Internauka" (Vol.2, No. 51)Publication Date: 2018-06-15
Authors : Sokolovska Valentyna;
Page : 46-48
Keywords : strategy; corporate strategy; marketing strategy; interaction; competitive advantage;
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Abstract
The article considers definition of strategy, correlation of corporate and marketing strategies, their importance in enterprises` activities and creation of competitive advantages to ensure sustainable development of the organization.
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Last modified: 2018-08-08 14:55:50