SYNERGY AND DIVERSITY OF THE RESOURCES OF AN ENTERPRISE. KNOWLEDGE MANAGER – MODEL APPROACH

Shaping the development of an enterprise in a market economy based on competition requires a multi-faceted look at the management of an economic entity. The aim of the study is to present the problem of synergy and diversity of company resources together with the presentation of the author's concept of the knowledge manager model. Business management structures in a changing environment force employees to be flexible and open to new challenges. The basis of the company's operation are its resources, thanks to which an economic entity can shape its competitiveness (resource competitiveness) and competitive advantage (competitive competitive advantage). The conceptual model of the knowledge manager is an original interpretation of the subject literature, which should be subjected to the empirical verification process. This model subjected to the contracting in enterprises will be the rightness of the value of the knowledge manager not only for the theory of science, but also the economic practice of various organizations