Application of QFD method in fitness footwear production

In order to obtain a better product it is important to integrate the consumer requests in all production levels, starting with research, design and till the end of production process. One of the most popular methods used to increase the quality of a product is Quality Function Deployment. The result of application of QFD method in footwear is presented in this paper. The consumer requests are expressed by completing a questionnaire. The group of respondents consists of men and women, between 20 and 50 years old, who practice fitness more than twice a week. Their opinions are inventoried, analysed and in the end, the most important ones are the input information for the quality house. The result of the study is a better product and for the producers a guideline to obtain a product according to consumer expectations.