VALUES OF UKRAINIAN CULTURE IN THE CONTEXT OF MEDIA

The article is devoted to the analysis of the values of Ukrainian culture in the context of media space. The study examines in detail the Ukrainian media on the example of recent events in Ukraine in the period of 2013-2017, and also explores the specifics of the use of basic methods of journalism communication, analyzes the leading TV channels of the country, evaluates their influence on the formation of public opinion, makes conclusions on the tasks that are facing Ukrainian journalists, namely, to expedite and truthfully cover events in the country. Also, recommendations are made for the use of the latest communicative tools and methods.