PMSE: A Personalized Mobile Search Engine Using Content and Location Concept

"Now a days there is A major problem in mobile search is that the interactions between the users and search engines are limited by the small form factors of the mobile devices. As a result, mobile users tend to submit shorter, hence, more ambiguous queries compared to their web search counterparts. In order to return highly relevant results to the users, mobile search engines must be able to profile the user’s interests and personalize the search results according to the user’s profiles. In this paper,A Personalized Mobile Search Engine (PMSE)using content and location concept,that captures user’s preferences in the form of concepts by mining their click through data. Due to the importance of location information in mobile search, PMSE classifies these concepts into content concepts and location concepts The user preferences are organized in an ontology-based user profile, which are used to adapt a personalized ranking function for rank adaptation of future search results. "