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Impact of Online Travel Booking Application Quality towards Purchase Intention in Indonesia

Journal: International Journal of Computer Techniques (Vol.5, No. 5)

Publication Date:

Authors : ;

Page : 42-47

Keywords : Online travel; application quality; PLS-SEM; factors analysis.;

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Many mobile vendors attempted to development mobile device with technology innovation. However, the increasing amount of mobile application developers caused the competition among them to attract new or current users become more amazing and difficult. The mobile application should have quality to attract customer to use mobile application in order to conduct transportation services transaction or purchase intention. In Indonesia, one of the most downloaded mobile applications is mobile commerce application for transportation services. This study adapted research work by Lit et al (2017) to identify component of application quality that influenced to purchase intention of online travel booking based on Indonesian people perspectives. As the result, complementary has the biggest influence purchase intention with t-value 6.771. Moreover, entertainment has influence to purchase intention with t-value 5.334. usability has influence to Purchase Intention with t-value 4.620. Ease of use has influence to purchase intention with t-value 3.641.

Last modified: 2018-10-02 18:18:07