Medical Cluster of Dental Services of the City of Tijuana. A Description of its Competitive Forming and Operation

The international success of companies and industries depends largely on their ability to develop and apply innovations adapted to suit the particular needs of global markets which change constantly and are interrelated. According to several studies, there is an urgent need to manage Medical Tourism from the cluster perspective since this leads to innovation and competitiveness of companies, and their vision adapts to a world that constantly changes. Based on this information, a qualitative and descriptive, non-experimental and transversal study was raised, which objective was to identify the characteristics that define the dental services provision that belongs to the medical cluster in Tijuana's city, which favor or limit its consolidation in the international market. Dental providers that belong to the “Baja Medical Tourism” and dental offices promoted in the Secretary of Tourism platform, “Baja Health Tourism”, from Baja California State were analyzed. In order to consolidate and strengthen the medical tourism, is considered that the organizations and local governments must establish certificates, regulations and standards be adapted according to the requirements and international demands, enabling their legitimization, and ensure an integral dental health service provision and the patient wellbeing.