Motivational Factors Affecting Lecturers’ Performance at Selected Universities of Economic and Administration in Hanoi, Vietnam

One of the most important factors that positively influence the performance of lecturers is the motivation toward work, which determines the self-discipline to improve the professional skills, morale, work attitude, and the performance of lecturers. This paper was conducted with the main purpose is to find out job motivational factors affecting on performance of lecturers with the application of reliable model in the situation of economic and administration in Hanoi, Vietnam. By surveying 490 lecturers at universities in Hanoi, the research has shown the relationship of seven motivational factors to lecturers' performance, of which the greatest impact is “assessment”, followed by “incentives”, “recognition”, “colleagues”, “superiors”, “working conditions”, and finally “works itself”. Finally, based on the results, the research has proposed suggestions to help policymakers develop programs and action targets that enhance the motivation and performance of the teaching staffs in universities; step by step improving the quality of higher education according to the goals that Vietnamese Party and State have set for the higher education sector these days.