Strategic Management Implementation Fred R. David Concept at PT Indofood Sukses Makmur, Tbk

Food and beverage industry is the most promising businesses in the Indonesian business. With the largest population in the world and increased economic growth, making Indonesia as a potential market thus trigger the growth of new players in the competitive landscape in the food and beverage industry. This study was conducted to examine comprehensively application of strategic management concepts Fred R. David at PT. Indofood. By using three stages of strategic management from Fred. R David, concluded that PT. Indofood is a company companies that are well positioned to continue to grow conduct business development. The QSPM matrix calculation results shows the 5.94 score for Horizontal Integration as the best alternative strategies that can be implemented by PT. Indofood with expansion and diversification.