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The Use of Internet and the Emergence of Consumer "Co-Creator"
Journal: International Journal of Science and Research (IJSR) (Vol.3, No. 5)Publication Date: 2014-05-15
Authors : RegaiegEssafi Raida; BouslamaNéji;
Page : 932-934
Keywords : Internet use; relational approach; consumers “co-creator”; interaction; customer relationship management;
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Abstract
This present article aims to explain how the Internet is introducing new challenges in managing customer relationships while promoting the emergence of consumers “co- creator”. Integrating “Co creation” is a source of customization and it makes the adaptation of the company offers to customers' needs.
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Last modified: 2014-07-02 19:00:06