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The Use of Internet and the Emergence of Consumer "Co-Creator"

Journal: International Journal of Science and Research (IJSR) (Vol.3, No. 5)

Publication Date:

Authors : ; ;

Page : 932-934

Keywords : Internet use; relational approach; consumers “co-creator”; interaction; customer relationship management;

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This present article aims to explain how the Internet is introducing new challenges in managing customer relationships while promoting the emergence of consumers “co- creator”. Integrating “Co creation” is a source of customization and it makes the adaptation of the company offers to customers' needs.

Last modified: 2014-07-02 19:00:06