The Effect of Market Orientation to Achieve Competitive AdvantageJournal: THE INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT AND TECHNOLOGY (Vol.2, No. 5)
Publication Date: 2018-09-30
Authors : Rusdianto Rully Armanto Aliming Bassi;
Page : 11-206
Keywords : Market Orientation; Competitive Competency.;
The purpose of this study is to find out the market orientation to achieve competitive advantage. Business people continue to find ways and strategies to be able to withstand the changes in the business environment, by always trying to understand and understand the needs and desires of consumers. Along with the development of the business world, directly or indirectly greatly affect the performance of the company so that competition between companies also increases. The unit of analysis in this research is hotels and deposits in Palembang-Indonesia City. The results of the study show that the market orientation to achieve membership is significantly different. Furthermore, it was found that in order to achieve competitive advantage, one must understand the competitive procedures for competing surveys in hotels and restaurants in the city of Palembag.
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