THE SYMBOLIC MEANING OF COLOR IN KAZAKH CULTURE

The article analyzes the emotional impact of color on a person and his main symbolic meanings. Colors and color combinations have different effects on a person: warm colors – energetic, exciting; сold – restrained, soothing. They reflect the way of life, traditions and customs of the Kazakh people. The main categories of research were the symbols of heaven, fire, sun, truth, joy, happiness, reason, earth, spring, youth, etc. The characteristic feature of the creation in the products of the Kazakhs is defined – it is a harmonious color solution, rhythmic alternation and a combination of different tones.