A COMPARITIVE STUDY OF CUSTOMER RELATIONSHIP MANAGEMENT ACTIVITIES IN MYSURU CITY – REFERENCE TO RETAIL INDUSTRY

Customer Relationship Management is which can be described that how that firm interacts with their customers. Customer Relationship Management is actually involved in using some technologies to gather the intelligence we need to improve the services to their customers. CRM is also about to meet better needs to their existing customers and identify new customers which gives a good output. The letter “C” in CRM will have a narrow or wide definition. Customers can include not only those who buy products from them, but can include suppliers, partners, our employees etc. All the customers won't have same needs or wills. Customer relationship management is an approach to manage how company is interacting with current customers as well as potential customers. CRM can also be said as the art of managing relationship within the organization customers and clients after customer relationship management. Customer relationship management make sure that customers return back to home with smile. CRM makes a good relationship between the organisation and the customers.