SIGNIFICANCE OF RESEARCH DESIGN IN SUPPLY CHAIN MANAGEMENT FOR SMALL AND MEDIUM ENTERPRISES

In modern global level scenario, the long term survival of any business entity is dictated by the well-organized supply and delivery methods that organization has employed. Supply chain management research provides various key factors for improving the performance of internal and external organisations. Single versus multiple respondent research design questions are raised on various management of different business organizations. In this research article the importance of supply chain management in small and medium enterprises research is described. Identification of supply chain management research can be performed with the differences of supply chain management process. Opportunities of supply chain management are explained clearly in supply chain management research. Supply chain management has been moved to local consideration and optimization factors to the consideration of the entire supply chain management.