THE IMPACT OF USEFULNESS PERCEPTION, EASINESS PERCEPTION, TRUST AND SECURITY ON INTEREST TO USE FLAZZ BCA ELECTRONIC MONEY

This study aims to analyze the impact of usefulness perception, easiness perception, trust, and security on interest to useFlazz BCA electronic money. The variables tested in this study consisted of usefulness perception, easiness perception, trust, and security as independent variables and interest to useFlazz BCA electronic money as the dependent variable. The population in this study consisted of Flazz BCA electronic money users. Determination of the research sample using purposive sampling method and obtain a sample of 100 respondents based on certain criteria. The results show that usefulness perception, easiness perception, trust, and security simultaneously have an influence on interest to useFlazz BCA electronic money. In addition, this study proves that partially easiness perception and trust affect the interest to useFlazz BCA electronic money, while usefulness perception and security do not partially affect interest to useFlazz BCA electronic money.