TELECOM REGULATIONS AND CONSUMER AWARENESS IN INDIA

The Telecom sector witnessed substantial growth during the recent years. India is currently the second largest telecommunication market in the world with quiet a number of telecom service providers creating a lot of competition. For fair competition and level playing field TRAI (Telecom Regulatory Authority of India) issues regulation/ directions/ orders/ guide lines. To spread awareness about telecom regulation, COP (Consumer Outreach Programs) are conducted by TRAI offices, Telecom Service Providers and CAG (Consumer Advocacy Groups), hence present paperis taken on ?Telecom Regulation and Consumer Awareness in India?and sample from fourstates (Rajasthan, Telangana, West Bengal and J&K) were taken based on geographical zones west, south, east and north. The study covered the different cross section of population like age, gender, occupation. The objective of the study is to assess the awareness about telecom regulations in India. and accordingly the hypothesis testing was carried out. Conclusion is drawn by simple average & weighted average methods.Itis concluded that the respondents who were male, occupation as service, age group of 25-34 years more aware.Consumer awareness about telecom regulations was highest in Telangana state with weighted awareness percentage as 94.23 followed by Rajasthan (92.82), J&K (89.70) and West Bengal (84.24).