FUNCTIONAL FEATURES OF RUSSIAN TELEVISION TITLES

This article is reveal the problem of television discourse. On the example of the titles of TV programs, functional features of the Russian television discourse are distinguished. The title of the TV program is consid- ered as a small-format text with such important characteristics as individuality, intertextuality, pragmatic func- tionality, thematic certainty and completeness. A characteristic feature of such texts is the "visual brevity", which is inseparably linked with the communicative aspects. Because of the study, the main functional character- istics of the names of Russian TV shows are highlighted: informative concreteness and affecting function of nominative structures