ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

The Impact of Differentiation Strategies on the Women Fashion-Clothing’ Performance

Journal: Journal of Economics and Business (Vol.1, No. 4)

Publication Date:

Authors : ;

Page : 381-400

Keywords : Differentiation Strategy; Customer Satisfaction; Performance; Women's Fashion Clothing;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

Companies need innovation and initiative to win the competition, and to do this, they adopt differentiation strategies through customer satisfaction to survive in the market. The research studies the impact of differentiation strategies, including product differentiation, employee differentiation, service differentiation, distribution differentiation and image differentiation on the performance of fashion clothing companies. We examined the mediating role of customer satisfaction in the relationship between differentiation strategies and performance. Our sample includes 100 women's clothing mesons in Tehran. The results show that the distinction between product and staff and image have a positive and significate effect on the performance of fashion companies. Our finding also shows the customer satisfaction mediates the relationship between differentiation strategies and women fashion clothing performance.

Last modified: 2019-01-21 11:16:17