Strategic Planning for the Aviation Logistics Service Supply Chain in China

With the emergence of the international and domestic markets for aviation cargo, the volume of cargo, including postal cargo, for civil aviation has increased, and several purely cargo airlines have emerged. Consequently, competition among aviation logistics enterprises has intensified, and traditional air transportation can no longer meet customer demands for services. Aviation logistics enterprises must strengthen the aviation logistics service supply chain to expand their market. Accordingly, this paper discusses the situations and problems of the aviation logistics service supply chain in China. Moreover, the strategic planning of aviation logistics enterprises in China for the development of this supply chain is examined. To achieve the objectives of this study, the domestic aviation logistics service supply chain in China is first investigated. Three of China's aviation logistics enterprises are selected as research objects for SWOT analysis. From the results of SWOT analysis, four key issues in the service supply chain of China's aviation logistics enterprises are identified: cargo terminals, competitiveness, diversification of service types, and internal information sharing platforms. Finally, TRIZ analysis is performed on the four issues, and 11 strategies are designed for China's aviation logistics service supply chain and then are divided into three phases according to implementation time frame (i.e., short-, medium-, and long-term) to provide references that can be applied to the practice of China's aviation logistics enterprises