Flood Disaster Management as A CSR Agenda for the Malaysian Listed Companies

This paper explored the prospect of flood disaster management as a CSR agenda for the listed Malaysian companies. A content analysis was conducted on the corporate websites and relevant CSR documents of the company. The study covered 928 companies which was listed in the Bursa Malaysia. The findings highlighted that the CSR programs of the companies were divided into four main groups i.e workplace, marketplace, environment and community. The study findings have concluded that only 16% of the Malaysian companies invest in flood disaster management through their CSR programs. This will add to the limited body of knowledge in the field of CSR in the area of flood disaster, especially in the Malaysian context. The study findings will help the government bodies and the companies to understand the importance of investing their CSR efforts in the area of flood disaster management in Malaysia.